At the 2008 Editor and Publisher Conference in Las Vegas today, Brain Colbert of ESPN and Alice Kim of MTV both talked extensively about their respective networks plans for mobile exclusive content in the future.
Alice Kim is the V.P. of Digital Distribution for MTV Networks, and spoke about the potential for mobile content for MTV,
” It’s amazing that the video comes across as it does. We feel that getting content on your cell phone is one of the things that appeals most to our key demographic. It’s all about interactivity- it’s about making them (the user) feel they can affect the content.”
It was fascinating to be able to hear the plans for mobile only broadcasts from some of the biggest, “hippest” networks in the world.
They seem to all have exciting plans for new, original broadcasts for mobile only, as well as revamping old shows to fit better into the mobile platform.
Brain Colbert, Director of Mobile Advertising Sales for ESPN, spoke about the network’s upcoming plans for a new, 10 minute version of their most popular show: SportsCenter.
He told a story about how he was working out at the gym, and watching the game.
Instead of being late for dinner, or missing the game entirely, he was able to complete his workout, and watch the remainder from his cell phone on the cab ride home.
This was all possible due to the new live mobile broadcasts of sporting events that will be offered in increasing numbers by ESPN over the coming months.
Broadcasts are expected to include, but not be limited to, NBA Basketball, NCAA Basketball, Nascar, and other related events.
Please see post below for exclusive audio of my one-on-one interview with Brian Colbert.
